|Book Trailers as a Promotional Tool
With the advent of eBooks, authors are looking for new, digital ways to promote their work. Book trailers are a viable option, and are quickly gaining in popularity. A book trailer is a video advertisement for a book title. Trailers have long been a key promotional tool for movies, and now they are moving rapidly into the book market.
The world we live in is becoming increasingly visual; consumers pay attention to something that is shown to them, especially with the addition of audio. Instead of solely relying on book reviews to increase awareness of a new release, book trailers give authors and publishers another venue in which to showcase their book titles. The challenge of these videos is to create a well-crafted message that resonates with viewers. Successful videos effectively convey the genre and plot of the book–similar to the goal of a movie trailer. If a consumer sees a movie trailer that presents a confusing montage and an unclear, uninteresting plot, they may opt not to see the movie based on their initial exposure. An ill-conceived and poorly produced book trailer might result in poor book sales, negating the hopeful intentions of the author.
According to Digital Booktalk, "Commercial conceptualizations of video book trailers are valid and have their place as they serve a valid and specific function: to sell specific books." In addition, book trailers can generate more publicity, particularly for those authors that are self-published. Readers will be more inclined to remember an author's name if they can associate it with the book trailer that they recently enjoyed. Also, if the author makes an appearance in the trailer, consumers will be able to match a face to a name, which creates an immediate connection between the reader and the author.
Producing a book trailer is a terrific marketing skill an author can add to his/her repertoire. Providing a link to a video which people can share is very effective and immediate form of advertising. Furthermore, Darcy Pattison, author of "The Book Trailer Manual," offering her insight on The Savvy Book Marketer, suggests that using a series of book trailers can also be beneficial because it stretches out the shelf life of the promotion.
Book trailers can be of varying styles. One example of a type of book trailer can be found on the bookhitch website. The book video promotes a title called "Gog and Magog," a thriller in which Satan plans to destroy God and the planet in modern-day Washington, D.C. The trailer has the look and feel of a movie trailer. The viewer gets the gist of the plot and is engaged by the visuals and sounds, and are shown the book cover at the end of video. Another, more comical book trailer, for "Sense and Sensibility and Sea Monsters," can be viewed in this Youtube video.
The book trailer for "Uncertainty" is a done in a very different, more personalized style. This particular author takes an indirect approach, relaying a very touching story, which immediately draws in the viewer. The clues about the book are present, but subtle, and leaves the audience curious, and wanting more. This video presents a face-to-face interaction with the author, making it a very effective communication technique in which to convey a message. Consumers may be more inclined to find out what the book is about after viewing this trailer.
As imperative as it is to create a good book trailer, it is also important to launch it through the right channels, e.g. Youtube
points out that Youtube is incredibly popular because people want a website that gives them video content. Authors cannot go wrong by posting to Youtube. To find other examples of book trailers, follow this link