Tooting One’s Horn


I can’t help but compare the business of writing to that of currently popular music, no matter the genre. A few common points, as I understand the business of both:

  • Technology has made it possible to be your own recording company and book publisher.
  • The traditional music/book businesses still tout big sales, but the overall quality in both industries is flagging.
  • There are no true genres any more. All genres are blended and mixed with the influence of others.
  • Indie book publishing and music recording is flourishing. This is the place for taking chances, for innovation, for newbie musicians and writers.
  • Whether you’re a musician or a writer, you’re responsible more and more for promoting you own work, no matter whom you work for.



This last point is perhaps the most flummoxing for both musicians and writers. Speaking for myself only, I have so many ideas for new writing projects that it’s hard to tear myself away from the creative end of writing and tend to the necessaries of promoting my already-published or soon-to-be-published work. What makes it doubly hard is that there is no winnowing process these days. I’ve studied the art of writing, been guided by mentors, critiqued and been critiqued, but I can only shout my worth in the marketplace to the same decibel level as those who have done little of these things.

It makes you not want to promote your work at all, you know? But promote I must, so I’m going to do more of that on my website here. Over the next week or so, I’m going to present my already published work and maybe a little about projects on the drafting board or still in the idea stage. As always, you can get a jump on this by visiting my website, where you can watch book trailers, read an occasional review. And there’s a store within the website where you can buy these books at bargain prices.


Visit my website here. There’s also a Facebook fan page if you can find it. On both you’ll find more on ideas and events that matter to me — and possibly to you.


2 thoughts on “Tooting One’s Horn

  1. Reblogged this on Michael Seidel, writer and commented:
    Bob is so right about this. I’m not into tooting my horn as a writer and struggle to emerge as a writer. There’s all manner of business matters I need to attend as a writer to increase my sales but it’s not what I like to do. It’ s outside of my comfort zones and it steals time from writing. But as Bob says “Promote I must….” So, I’ll be engaging on that side soon. As I’ve mentioned several times, “I will do better.”

    1. The business end of writing is tough – maybe tougher than developing one’s writing skills. But the sad fact is that someone has to do it, and book publishers won’t do that any longer unless your a mega-kilowatt writer. For the most part it has to be done on the writer’s dime, too.

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