Time and technology march on, leaving us with drawers full of antiquated gadgets. Still, this is important news for readers and book marketers. The world is all about mobility now, mobile devices that can do more and more. Soon you’ll be able to read books, watch streaming TV and movies, in your car (don’t do this if you’re driving), read books, listen to audio books – all on a single, chosen mobile device.
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I’ve been spreading the news around, but in case I missed you, or you missed the news, I’ve recorded an audio book of my latest, Sam’s Place: Stories. You can buy them one at a time or as a complete book HERE (I’m betting you’ll be hooked after the first file), and they should play on any mobile device that accommodates sound, or on any desktop geared for audio recordings. You’ll also find a book trailer there for Sam’s Place. Please let me know how you like the audio book, and please pass this news on to anyone who enjoys audio books while driving.
And next week will be magazine week. I post on these magazines, partly because readers need to have some idea of what they’re getting into when spending hard-earned bucks on magazines in this time of constant editorial and format change. And partly to keep you writers up on what’s of value to you in the magazine world.
Quite soon my book review posts will be available on my website as brief podcasts. Please keep checking back, and let me know what you think of those as well.
The bookhitch newsletter I receive occasionally recommends in its most recent issue to promote your book with a podcast. bookhitch interviewed NYT best selling author Scott Sigler, who has done this, and raves about the traffic he's attracted to his work from such podcasts. Most modern desktop computers have the capability to do this, so it's not an expensive venture.
And I've copied these tidbits verbatim from bookhitch:
Freedom from the traditional publishing route can be a good thing, as illustrated by the Amanda Hocking phenomenon. This twenty-six year old e-book author has, as of January, sold more than 450,000 copies of her nine titles. Ms. Hocking aggressively promoted her e-books through her blog and other social networking sites; she has signed with the publishing house St. Martin's Press.
The lesson for authors is that in this competitive environment, publishers seem to be looking for authors with an established and proven audience before signing them. Books that have achieved a certain level of marketability are viewed upon favorably by literary agents and acquisitions editors. The term "author platform" is the new lingo, and those that have successfully adopted it are more attractive to publishers. According to Joanna Penn of The Creative Penn "publishing houses want demonstrated evidence of sales and promotional abilities." Building an online presence is crucial, and can be accomplished through author websites, blogging, video and book trailers, podcasting, social networking, article marketing, writing forums, and discussion groups. Joel Friedlander sums it up succinctly in his March 2nd post on the The Book Designer. "The new reality is that you are in charge of finding, and cultivating your own readership." Mr. Friedlander offers this pertinent quote from Jane Friedman of Writer's Digest "Audience development doesn't happen overnight (or even in six months or a year); it's a process that continues for as long as you want to have a readership. It shouldn't be delayed, postponed, or discounted for one minute."